ImmerScale was born from a shared passion between two co-founders who believe that heritage and tourism deserve to be experienced in more meaningful and immersive ways. With a deep appreciation for cultural sites and a strong curiosity for 3D spatial technology, they set out to bridge the gap between tradition and innovation.
At ImmerScale, our mission is to reimagine how people experience heritage and tourism through immersive technology. We aim to preserve cultural sites while making them more accessible, engaging, and interactive for audiences worldwide.
By leveraging 3D spatial technology and innovative digital solutions, we strive to bridge the past and the future, empowering communities, enriching tourism, and ensuring that cultural heritage can be explored anytime, anywhere.
We don’t create static visualizations or passive tours. We design interactive experiences where users explore, discover, and engage with content directly.
From simple virtual tours to artifact-focused experiences to immersive exploration environments, we adapt the format to your goals, content, and budget.
We offer pilot programs that allow institutions to test ideas quickly, gather feedback, and expand with confidence without large upfront commitments.
We prioritize intuitive navigation, clear interaction, and meaningful content delivery, ensuring the experience is accessible to a wide audience.
Afifuddin is a 3D Visualizer and Urban Designer based in Dubai, currently working at Hopkins Architects. He has experience working across a range of 3D and rendering tools, with a strong interest in experimenting with interactive media and game development.
He holds a degree in Urban Planning from Universiti Sains Malaysia, which informs his understanding of spatial design across both real-world environments and digital spaces. His work often sits at the intersection of architecture, visualization, and interactive experiences.
Before relocating to Dubai, he worked with several architecture consultants and 3D visualization studios in Indonesia, where he was involved in producing design visualizations for architectural and urban projects. These experiences helped him build a strong foundation in translating design concepts into visual narratives across different project scales.
While not formally trained in history, he has a strong personal interest in it, which influences his current exploration into recreating historical spaces through immersive 3D environments.
Co-Founder & CEO
Husni M. Rifqi is a researcher based in Saudi Arabia and a PhD candidate in Business Administration at King Fahd University of Petroleum & Minerals (KFUPM), where he also completed his MSc in Business Studies.
He is interested in combining academic research with practical applications, especially in building solutions that are useful and commercially relevant. Before Immerscale, he worked in product marketing and community growth at companies such as Pixlr and 123RF (Inmagine), where he was involved in digital campaigns and online community initiatives in the creative tech space.
Alongside his work in startups, he founded the Journal of AI & Immersive Marketing (JAIIM), focusing on the intersection of artificial intelligence, marketing, and immersive technologies.
At Immerscale, he focuses on applying research-informed thinking to product and business development, bridging the gap between academic work and real-world execution.
Co-Founder & COO
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